A more thorough explanation:

An evocative trademark is a type of trademark that suggests or evokes a characteristic or quality of the product or service it represents. It is similar to a suggestive trademark, which hints at a quality or characteristic without directly describing it. Both types of trademarks are considered distinctive and are entitled to strong legal protection.

For example, the trademark "Netflix" is evocative because it suggests the idea of a movie theater experience in the comfort of your own home. Another example is "Greyhound" for a bus company, which evokes the image of a fast and sleek animal.

These examples illustrate how evocative trademarks can create a strong association between the product or service and a desirable quality or characteristic, making them more memorable and appealing to consumers.