Legal Definitions - branding

Branding is the process of creating a unique name, symbol, or design that identifies and distinguishes a product or service from others in the market.

For example, the Nike "swoosh" logo is a well-known brand that identifies their athletic shoes and apparel. Another example is the McDonald's golden arches, which is a recognizable symbol that identifies their fast-food restaurants.

Branding helps companies establish a reputation and build customer loyalty. It also helps consumers easily identify and differentiate products and services in the market.