A more thorough explanation:

Definition: To use an existing trademark or tradename to promote new products or services, or to expand into new marketing areas.

Example: Nike is a well-known brand that sells athletic shoes and apparel. If Nike were to start selling furniture, they could use their existing brand recognition to promote their new line of products. This is an example of bridging the gap.

Explanation: Bridging the gap means using an established brand to promote new products or services. In the example above, Nike is using their existing brand recognition to promote a new line of products. This can be a smart business move because customers are more likely to trust a brand they already know and love.