Legal Definitions - bundle

Bundle (verb)

In a business and legal context, to bundle means to offer several distinct but related products or services together as a single package for one all-inclusive price. This strategy is often used to provide convenience to customers, encourage the purchase of multiple items, or achieve a competitive advantage.

• Example 1: Telecommunications Package

  A telecommunications company offers a "Triple Play" package that includes high-speed internet, cable television with premium channels, and a landline phone service.

  This illustrates bundling because three separate services (internet, TV, phone) are combined into one comprehensive offering, sold in a single transaction, and priced together, often at a lower total cost than if each service were purchased individually.

• Example 2: Vacation Deal

  A travel agency advertises a "Tropical Escape" vacation deal that includes round-trip airfare, a seven-night stay at a beachfront resort, and airport transfers.

  This is an example of bundling because the travel agency combines multiple travel components (flight, accommodation, and local transportation) into one convenient package, sold for one all-inclusive price, simplifying the booking process for the traveler.

• Example 3: Software Suite

  A software company sells an "Office Productivity Suite" that includes a word processor, a spreadsheet program, a presentation tool, and an email client.

  This demonstrates bundling as several related software products are grouped and sold as a single unit for a combined price, rather than each application being purchased separately. This offers users a complete set of tools for a single purchase.