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Simple English definitions for legal terms
collateral use
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A quick definition of collateral use:
Collateral use refers to the legal use of a trademark by someone other than the trademark owner, where the other party must clearly identify itself, the use of the trademark, and the absence of affiliation with the trademark owner. It is a type of intellectual property law that allows for the use of a trademark without permission from the owner, as long as certain conditions are met. This is different from other types of use, such as adverse use or conditional use, which have different legal implications.A more thorough explanation:
Definition: Collateral use refers to the legal use of a trademark by someone other than the trademark owner, where the other party must clearly identify itself, the use of the trademark, and the absence of affiliation with the trademark owner.
Example: A small business wants to use a well-known brand's logo on their website to show that they sell that brand's products. However, they are not affiliated with the brand and do not have permission to use the logo. If they want to use the logo legally, they can do so as long as they clearly state that they are not affiliated with the brand and that the logo is used for identification purposes only.
Explanation: This example illustrates collateral use because the small business is using a trademark that they do not own, but they are doing so legally by following the guidelines for collateral use. They are clearly identifying themselves and the use of the trademark, and they are not trying to deceive customers into thinking they are affiliated with the brand.