Simple English definitions for legal terms
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Hard sell: A way of selling things that involves using forceful language, making people feel pressured to buy, and not giving them enough time to think about their decision. It's the opposite of soft sell, which is more gentle and persuasive.
Definition: Hard sell is a sales technique that involves using aggressive tactics, slogans, and pressure to convince a customer to make a purchase quickly. It often involves intimidating the customer and making them feel like they need to make a decision urgently.
Example: A salesperson at a car dealership who uses hard sell tactics might say things like, "This deal is only available today, so you need to make a decision now!" or "If you don't buy this car right now, you'll regret it later!" They might also use high-pressure tactics like refusing to let the customer leave without making a purchase.
Explanation: The example illustrates the definition of hard sell by showing how a salesperson might use aggressive tactics and pressure to try to make a sale. By creating a sense of urgency and making the customer feel like they need to make a decision quickly, the salesperson is attempting to push the customer into making a purchase they might not have otherwise made.