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Simple English definitions for legal terms
house mark
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A quick definition of house mark:
A house mark is a symbol or logo used by a company to show that their products are different from others. It's like a signature for their things. To be protected by the law, a house mark must be unique and registered with the government. If a company stops using their house mark, it can become abandoned and lose its protection. There are different types of house marks, like ones that describe the product (which need to become well-known over time to be protected) and ones that are made-up words (which are protected right away).A more thorough explanation:
Definition: A house mark is a type of trademark used by a manufacturer or seller to distinguish its products from those of others. It is a word, phrase, logo, or other graphic symbol that designates the source of goods or services. To receive federal protection, a trademark must be distinctive, affixed to a product that is actually sold in the marketplace, and registered with the U.S. Patent and Trademark Office. House marks are protected under common law and are distinguished with the mark "TM."
Example: Nike's "swoosh" logo is a well-known house mark that distinguishes its products from those of other athletic apparel companies. The logo is distinctive and easily recognizable, making it a valuable asset for Nike's brand identity.
Explanation: The example illustrates how a house mark can be a valuable asset for a company's brand identity. Nike's "swoosh" logo is distinctive and easily recognizable, making it a powerful symbol of the company's products. By using the logo on its products, Nike is able to distinguish its products from those of other athletic apparel companies and build brand recognition among consumers.