A more thorough explanation:

The Little FTC Act, also known as the Unfair Trade Practices and Consumer Protection Law, is a state law that protects consumers from deceptive trade practices and false advertising. It was proposed by the Federal Trade Commission in 1967 and adopted by many states.

The Act gives the state attorney general the power to regulate unfair and deceptive trade practices. It also allows consumers to sue offenders directly. This means that if a company engages in deceptive practices, such as false advertising or selling defective products, consumers can take legal action against them.

• A company claims that their weight loss pills can help you lose 10 pounds in a week, but in reality, they have no scientific evidence to support this claim. This is a deceptive trade practice that violates the Little FTC Act.
• A car dealership sells a used car without disclosing that it has been in a major accident. This is a deceptive trade practice that violates the Little FTC Act.

These examples illustrate how the Little FTC Act protects consumers from companies that engage in deceptive practices. By giving consumers the right to sue offenders directly, the Act provides a way for individuals to seek justice and hold companies accountable for their actions.