Simple English definitions for legal terms
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Term: Lucro Captando
Definition: Lucro captando refers to the process of generating profit by attracting or acquiring new customers or clients. This can be achieved through various marketing and sales strategies, such as advertising, promotions, and networking. The goal is to increase revenue by expanding the customer base and increasing sales. Essentially, it means making money by bringing in new business.
Definition: Lucro captando refers to the process of generating profit by attracting or acquiring new customers or clients.
Examples:
Both examples illustrate the concept of lucro captando, which involves actively seeking out new customers or clients in order to increase profits. By offering incentives or investing in marketing efforts, businesses can attract new customers and generate more revenue.