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Simple English definitions for legal terms
lucro captando
Read a random definition: National Federation of Independent Business, et al. v. Sebelius, Secretary of Health and Human Services, et al. (2012)
A quick definition of lucro captando:
Term: Lucro Captando
Definition: Lucro captando refers to the process of generating profit by attracting or acquiring new customers or clients. This can be achieved through various marketing and sales strategies, such as advertising, promotions, and networking. The goal is to increase revenue by expanding the customer base and increasing sales. Essentially, it means making money by bringing in new business.
A more thorough explanation:
Definition: Lucro captando refers to the process of generating profit by attracting or acquiring new customers or clients.
Examples:
- A company may offer a discount or promotion to new customers in order to increase their customer base and generate more revenue. This is an example of lucro captando.
- A business may invest in marketing and advertising campaigns to reach a wider audience and attract new customers. This is another example of lucro captando.
Both examples illustrate the concept of lucro captando, which involves actively seeking out new customers or clients in order to increase profits. By offering incentives or investing in marketing efforts, businesses can attract new customers and generate more revenue.