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Simple English definitions for legal terms
tradename
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A quick definition of tradename:
A tradename is a name, symbol, or style that a business uses to identify itself. It helps people recognize the business and its products or services. A tradename is important because it represents the business's reputation and helps establish goodwill. Sometimes, a tradename can also be a trademark if it has acquired a secondary meaning.
A more thorough explanation:
A tradename is a name, symbol, or style that a company uses to identify itself. It is different from a product or service name. A tradename helps a business establish a good reputation and distinguishes it from other businesses.
For example, Coca-Cola is a well-known tradename. It identifies the company that produces the popular soft drink. Another example is Nike, which is a tradename for a company that makes athletic shoes and apparel.
Trademarks can also become tradenames if they acquire a secondary meaning. This means that the trademark becomes so well-known that people associate it with the company that produces the product or service. For example, Kleenex is a trademark for facial tissues, but it has become a commonly used tradename for any brand of facial tissue.
Overall, a tradename is an important part of a business's identity and helps establish its reputation.