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LSDefine
Simple English definitions for legal terms
true mark
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A quick definition of true mark:
A true mark is a special symbol, word, or logo that a company uses to show that their product is different from others. It's like a signature for their product. To be protected by the law, a true mark must be unique, actually used on a product, and registered with the government. If someone else uses a true mark that belongs to someone else, they can get in trouble.A more thorough explanation:
A true mark is a type of trademark used by a manufacturer or seller to distinguish its product or products from those of others. The main purpose of a trademark is to designate the source of goods or services. To receive federal protection, a trademark must be distinctive, affixed to a product that is actually sold in the marketplace, and registered with the U.S. Patent and Trademark Office.
For example, the Nike "swoosh" logo is a true mark that distinguishes Nike's products from those of other companies. Another example is the McDonald's golden arches logo, which distinguishes McDonald's products from those of other fast-food chains.