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Simple English definitions for legal terms
advertising substantiation
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A quick definition of advertising substantiation:
Advertising Substantiation: This means that when someone makes an advertisement, they have to make sure that everything they say in it is true. If they can't prove that it's true, they can't say it. This is a rule made by the government to make sure that people don't lie in their ads and trick people into buying things that aren't really what they say they are.
A more thorough explanation:
Advertising substantiation is a rule created by the Federal Trade Commission (FTC) that requires advertisers to have evidence to support the claims they make in their advertisements. This means that advertisers cannot make false or misleading claims about their products or services.
For example, if a company claims that their shampoo can make your hair grow faster, they must have scientific evidence to back up that claim. If they cannot provide evidence, they cannot make that claim in their advertising.
Another example is if a company claims that their product is "all natural" or "organic," they must be able to prove that the ingredients in their product meet those standards.
Advertising substantiation is important because it helps protect consumers from false or misleading advertising. It ensures that advertisers are held accountable for the claims they make and helps to promote fair competition in the marketplace.