Legal Definitions - bundling

Bundling refers to the practice of offering several distinct products or services together as a single package for one combined price. Instead of purchasing each item separately, customers acquire a collection of offerings at a unified cost.

Here are some examples to illustrate this concept:

• Telecommunications Services: A major internet provider advertises a "quad-play" package that includes high-speed internet, cable television, landline phone service, and a mobile phone plan. Customers pay one monthly subscription fee for all four services, which is often presented as a more cost-effective option than subscribing to each service individually.

  This demonstrates bundling because multiple distinct services (internet, TV, phone, mobile) are combined and sold under a single, unified price.

• Travel Packages: A travel agency promotes an all-inclusive vacation to a tropical resort. The advertised price covers round-trip airfare, seven nights of hotel accommodation, all meals and drinks at the resort, and airport transfers. Travelers pay one comprehensive fee for their entire trip.

  This is an example of bundling because the travel agency combines several essential components of a trip (flight, lodging, food, transport) into a single, all-inclusive price.

• Automotive Sales: A car manufacturer releases a new luxury sedan model that comes standard with a premium sound system, advanced driver-assistance features (like adaptive cruise control and lane-keeping assist), and a 5-year roadside assistance plan. These features and services are included in the vehicle's base sticker price, rather than being offered as separate, optional upgrades.

  This illustrates bundling because several distinct features (sound system, driver-assistance) and a service (roadside assistance) are combined and sold as part of the vehicle's single, unified price.