Simple English definitions for legal terms
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Business-to-business (B2B) refers to commerce between two or more businesses, rather than between a business and individual consumers. B2B transactions involve the exchange of goods or services between companies, and can include partnerships, collaborations, and supply chain relationships. This is different from business-to-consumer (B2C) transactions, which involve selling products or services directly to individual consumers.
BUSINESS-TO-BUSINESS
Business-to-business refers to commerce between businesses, rather than between a business and consumers.
For example, a company that sells office supplies to other businesses is engaged in B2B commerce. Another example is a software company that sells its products to other businesses for use in their operations.
These examples illustrate the definition because they involve businesses selling products or services to other businesses, rather than to individual consumers.
Business Software Alliance | business-to-business e-commerce