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The Canadian Anti-Spam Law of 2010 requires that any commercial electronic message must include certain information. This includes identifying the sender and any person on whose behalf the message is sent, providing contact information for the sender or person on whose behalf the message is sent, and including an unsubscribe mechanism for recipients to opt-out of future messages. The unsubscribe mechanism must include an electronic or website address that is free to use and must be effectuated promptly, no later than 10 business days after the recipient indicates their wish to opt-out. The contact information and opt-out mechanism must remain valid for at least 60 days after the message is sent.
The Canadian Anti-Spam Law of 2010 has certain requirements for "commercial electronic messages". These messages must:
The "unsubscribe mechanism" must include an electronic or website address that can be used to indicate the wish to unsubscribe. Both the sender and the person on whose behalf the message is sent are responsible for ensuring that the opt-out is effectuated promptly, within 10 business days. They must also ensure that the contact information and opt-out address remain valid for at least 60 days after the message is sent.
An example of a commercial electronic message that would need to comply with the Canadian Anti-Spam Law would be an email from a company promoting a new product. The email would need to include the name of the company and any other person on whose behalf the message is sent, such as a marketing agency. It would also need to provide contact information for the company or agency, such as a phone number or email address. Finally, it would need to include an opt-out mechanism, such as a link to unsubscribe from future emails.
If the recipient of the email chooses to opt-out, the sender and the person on whose behalf the message is sent must ensure that the opt-out is processed within 10 business days. They must also ensure that the contact information and opt-out address remain valid for at least 60 days after the email is sent.
Canadian Anti-Spam Law of 2010: Administrative Framework | Canadian Anti-Spam Law of 2010: Core Requirements