A more thorough explanation:

The Institute for Telecommunication Sciences (ITS) is an organization that is part of the National Telecommunications and Information Administration (NTIA). ITS conducts research and development in the field of telecommunications.

For example, ITS might research ways to improve the quality of cell phone calls or develop new technologies for wireless communication.

The ITS is important because it helps to advance the field of telecommunications, which is essential for modern communication and technology.