Simple English definitions for legal terms
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A product mark is a type of trademark used by a manufacturer or seller to distinguish their product from others. The main purpose of a trademark is to indicate the source of goods or services. To receive federal protection, a trademark must be distinctive, affixed to a product that is actually sold in the marketplace, and registered with the U.S. Patent and Trademark Office.
Examples of product marks include logos, phrases, and graphic symbols used by companies to identify their products. For instance, the Nike swoosh and the Apple logo are both product marks that distinguish their respective products from others in the market.
Product marks are important because they help consumers identify and differentiate between products. They also help companies build brand recognition and loyalty. Without product marks, it would be difficult for consumers to know which products come from which companies, and companies would have a harder time standing out in a crowded marketplace.