Legal Definitions - product trademark

A product trademark is a specific type of trademark used to identify and distinguish a particular good (a physical item, software, or other tangible offering) from goods made or sold by others. It helps consumers recognize the source of a product and differentiate it from competing products in the marketplace. This can include words, names, symbols, designs, or any combination thereof, that are used on or in connection with a product.

• Example 1: A specific brand of athletic footwear.

  Imagine a company that sells running shoes under the name "StrideFast" and uses a unique swoosh logo on all its shoes. Both the name "StrideFast" and its distinctive swoosh logo function as product trademarks.

  This illustrates a product trademark because the name and logo are applied directly to the physical shoes (the product) to identify them specifically as coming from that particular company, distinguishing them from other brands of running shoes.

• Example 2: A popular brand of sparkling water.

  Consider a beverage company that sells sparkling water under the brand name "AquaFizz" and features a unique bottle design with a specific color scheme on its label. "AquaFizz" and its distinctive bottle design and label are product trademarks.

  These elements serve as product trademarks because they are used to identify and differentiate this particular sparkling water product from all other sparkling water brands available to consumers, indicating its specific origin.

• Example 3: A particular line of kitchen appliances.

  A manufacturer produces a series of blenders called "PowerBlend Pro" and marks each appliance with this name along with a unique stylized "P" logo. "PowerBlend Pro" and the "P" logo are product trademarks.

  This demonstrates a product trademark because the name and logo are affixed to the physical kitchen appliance (the product) to signify its origin from that specific manufacturer and to distinguish it from blenders made by other companies.