Simple English definitions for legal terms
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Soft sell is a way of selling things that is gentle and polite. It is done with honesty and respect for the customer. This is different from hard sell, which is more forceful and pushy. Soft sell is a professional and sincere approach to sales.
Definition: Soft sell is a sales technique that involves a gentle and subtle approach to persuade customers to buy a product or service. It is characterized by sincerity, professionalism, and a non-aggressive attitude. Unlike hard sell, which uses high-pressure tactics, soft sell aims to build a relationship with the customer and create a positive buying experience.
Examples:
These examples illustrate how soft sell involves a more relaxed and customer-focused approach to sales. The salesperson or agent provides information and guidance, but ultimately allows the customer to make their own decision without feeling pressured or manipulated.