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LSDefine
Simple English definitions for legal terms
business-to-consumer
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A quick definition of business-to-consumer:
Business-to-consumer (B2C) refers to the type of commerce that takes place between a business and individual consumers. This is different from business-to-business (B2B) commerce, which involves transactions between two businesses. B2C transactions can include online shopping, retail purchases, and other direct sales to consumers.
A more thorough explanation:
BUSINESS-TO-CONSUMER
Business-to-consumer (B2C) refers to the transactions and interactions between a business and individual consumers. This is different from business-to-business (B2B) commerce, which involves transactions between two businesses.
- Buying a shirt from an online retailer like Amazon
- Purchasing a meal at a fast food restaurant like McDonald's
- Booking a hotel room through a travel website like Expedia
These examples illustrate B2C transactions because they involve a business selling a product or service directly to individual consumers. In each case, the consumer is the end user of the product or service.
business-to-business e-commerce | business-to-consumer e-commerce