Legal Definitions - business-to-consumer e-commerce

Business-to-consumere-commerce refers to the practice of businesses selling products or services directly to individual customers over the internet.

This form of electronic commerce involves transactions where a company (the business) provides goods or services to an end-user (the consumer) through an online platform, such as a website or mobile application, facilitating everything from product selection to payment.

• Example 1: An Online Clothing Retailer

  A fashion brand operates a website where individual customers can browse various clothing items, select sizes and colors, add them to a virtual shopping cart, and complete their purchase using an online payment gateway. The clothing is then shipped directly to the customer's home.

  This illustrates business-to-consumer e-commerce because the fashion brand (the business) is selling its products directly to individual shoppers (the consumers) through its website (an internet-based electronic platform) for the entire transaction process.

• Example 2: A Digital Streaming Service

  A company offers a monthly subscription service that provides access to a vast library of movies and TV shows. Individual users sign up on the company's website, choose a subscription plan, and pay a recurring fee using their credit card or other online payment methods to stream content on their devices.

  This is a prime example of business-to-consumer e-commerce because the streaming company (the business) provides a digital service directly to individual subscribers (the consumers) via its online platform, with all transactions and service delivery occurring electronically.

• Example 3: An Online Grocery Delivery Service

  A supermarket chain allows customers to order groceries through its mobile app or website. Shoppers select items, schedule a delivery time, and pay for their order online. The groceries are then picked and delivered to their specified address.

  This demonstrates business-to-consumer e-commerce as the supermarket (the business) is selling its food products and delivery service directly to individual households (the consumers) using an online platform (app/website) to manage the entire ordering, payment, and fulfillment process.